Google is focusing on "Fingerprinting Protection Filters" in Chrome, including Incognito mode, instead of third-party cookie blocking.

Despite being owned by Google, Chrome is enhancing user privacy due to its market dominance.

[{"selector":"#anim-2acbfce5-70d4-4ad3-9a84-5f2c28eafc75 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.839285494863903%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5d6ea865-6dbb-492f-942a-1149dc3ab86f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0b63df62-2b8e-497a-b5d5-cd1935c9e90a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Fingerprinting tracks users by creating profiles based on device data and browsing habits.

[{"selector":"#anim-043ca167-ecf7-4bcd-8532-56404ad8047e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-53d460a7-ec05-4eeb-8621-d735c27693be","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61a1ef99-e7e3-4434-8b60-6fd19d80ad60","keyframes":{"transform":["translate3d(-113.70716%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Chrome is introducing measures to block such fingerprinting efforts.

[{"selector":"#anim-bd39bb26-9b38-42ba-8088-ab5d96ebd26c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.839285494863903%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-865d76f6-5bf4-4607-88df-aa57b86e6866","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a10d3f0b-1a1a-4153-9ca5-138d634c78eb","keyframes":{"transform":["translate3d(0px, 175.68140%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

5 years ago, Google announced plans to restrict fingerprinting to protect user privacy.

[{"selector":"#anim-8d17e0c9-8800-4cd4-832e-b8940c0e1f9f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(13.839285494863903%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-98506669-8e70-4eb4-8d35-dae11a5e1e76","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-148b1fc2-acf2-4fcb-8a3f-ef378e03a8ec","keyframes":{"transform":["translate3d(0px, 234.82905%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

New Chrome updates will include toggles for fingerprinting protection in normal and Incognito modes.

[{"selector":"#anim-c2b031cd-69c0-4d90-9229-01af2474f63f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.839285494863903%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d148a0b4-e419-4eae-bf96-ddf3a784ad81","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05e95da4-3342-41ee-b3ff-52423c9e5887","keyframes":{"transform":["translate3d(0px, 181.22900%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Recent commit messages confirm that Incognito mode will have a fingerprinting protection flag.

[{"selector":"#anim-579a5602-b05a-493e-8c14-e7b04b5428df [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.839285494863903%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-c47bdce0-d6cc-4097-b545-6f75d60868b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6e28234-5ea8-474d-98c2-75d260639b12","keyframes":{"transform":["translate3d(0px, 173.45209%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Google is working on fingerprinting protections but has stopped supporting third-party cookie blocking.

[{"selector":"#anim-a499c5bf-5bcc-4cb3-91d0-c732a4d53484 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(12.980769358569832%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-44910680-0a3e-4830-9092-7b3f01c88fd3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e47feb49-0180-40a2-a6fd-4264eb190966","keyframes":{"transform":["translate3d(0px, 168.87195%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The release date for these protections is uncertain, but similar features might come to Microsoft Edge.

[{"selector":"#anim-13b69db1-5758-41da-9022-02f574e9730f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.839285494863903%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-e6b5b489-5f0e-448b-80e3-2ef989808c71","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-169fee5f-4753-4e9d-bbb4-ee2bb3a3a284","keyframes":{"transform":["translate3d(0px, -151.09127%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The update aims to improve profile-level privacy protections, even in Incognito mode.

[{"selector":"#anim-8d77525f-9fb6-44be-acbb-57ade9e59998 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.839285494863903%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-911ca4a8-1deb-4589-be0f-3eb911a4a750","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2265e563-0dd5-4626-b7d7-0cc0e0a5eccd","keyframes":{"transform":["translate3d(0px, 145.63817%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]